what is affiliate marketing?

What is Affiliate Marketing?

Affiliate marketing seems to be the current business trend that doesn’t show signs of stopping. Essentially, affiliate marketing is when you advertise, recommend, or promote a product on your website that falls in line with your business service. Then, the service you’re promoting pays you each time you make a sale. Through this method, you are…
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5 tips to improve your website

5 Tips To Improve Your Website

Having a website is the first step in ensuring that your business has a presence of the web, and if you’re not getting the hits you deserve, you might be wondering how to improve your website. Without a website, finding your business and services is a shot in the dark. However, just because you have…
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how does the web design process work

How Does the Web Design Process Work?

So, you’re interested in having a website designed, but you’re a bit confused by the web design process. Don’t worry! That’s a common concern that new clients have. In other industries, the process is rather straight forward. With web design, you might not know exactly what you need or why, or you may not know…
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nova scotia web designer nova scotia websites

A Nova Scotia Web Designer Can Help Your Business

The benefit of having a Nova Scotia Web Designer, is that I know your audience. I know the differences between a business in Halifax, Sydney, or the South Shore. I know that there are different price-points for these locations, and I certainly know that Nova Scotian businesses could use websites that help encourage tourism and local…
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how I can help your local business grow

How I Can Help Your Local Business Grow

Running a business is tough. Jumping into the world of websites and internet services can be even harder to think about while you’re busy with the day to day of your business. As a maritimer, I’ve seen many small shops that I loved go out of business. I’ve seen the way it impacts communities and…
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What is Web Hosting?

In order to use your domain you’re going to need Web hosting. Web hosting is a file server that holds all of the files used to build your website, and then serves them to the viewer via their web browsers. Not all hosting is created equally, and in order to host your website you will…
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Control Your Message With A Website

What happens when you google your name? Your business? Or, look for local providers of your skill or trade? If you don’t have a website, you’re likely not even a contender in the race. If you have a common name, you may not even be able to find yourself quickly on google. Controlling your message…
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Social Media Sins

In the era of social media every one is telling you, assuredly so, that you “have to get on Facebook/Twitter/Google+” and whatever else the new ‘fad’ of the week is. I’m not here to say that they aren’t important, I just want you to realize that social media can be potentially harmful to your engagement…
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What is SEO and why does it matter?

SEO or Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo and other search engines. [Webopedia] Although there is no proof as to Google’s “official”…
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Why do I have to purchase Domains and Hosting separate?

A question I’m often asked by potential clientele, or friends. I know I didn’t know the difference before I got into design, but still… I often scratch my head at just how to answer this question. For a designer, or a web-savvy person, the answer just sort of exists. We don’t spend much time dwelling…
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